British bus company took a lot of heat for ads on the back of their buses showing apparently topless models holding signs that said "Ride me all day for £3."
The New York Daily News ran a story with this headline: "Bus company apologizes for ‘Ride me all day’ ads with pictures of topless women." In various publications, people complained: Commuter Indianna Murphy said: "This advert is horrendous. Using a naked women and sexual innuendo to promote a bus service is disgraceful and seriously misguided. It makes me seriously uncomfortable." Customer Marianne Rhiannon said that New Adventure Travel "clearly have a shocking attitude towards half the population." She added: "This is an absolutely disgraceful advert promoting sexism and rape culture. I will not be using the service until these as removed and assurances are given that women are safe travelling on these buses."
Someone else said this: "Do they seriously think they can get away with this? Women should take a stand on this and boycott that bus company." We are Cardiff said: “It represents the commodification of a woman’s body and trivialisation of prostitution, and has no place in 2015.”
Xavier tweeted to the company: “@NAT_Group bus in Cardiff is vile. Women face enough harassment on busses without use of sexually explicit language”. Here's a tweet: "@swpolice @EverydaySexism @NAT_Group inciting rape with disgusting advert on buses - ride me all day for £3" Another tweet: Apparently @NAT_Group runs special buses for those creepy sweaty-handed heavy-breathing guys who make women feel uncomfortable on the bus.
Except that the bus company's ad campaign didn't just feature an apparently topless woman. The bus company also ran this ad--a bare-chested man, showing more skin than the ad with the woman.
The news reports mentioned the men's ad, but a lot of people are singling out the ad with the woman, suggesting it's the real problem. I haven't seen anyone do that to the man ad.